What is BMM?
- BMM is a Bachelors course in Mass Media and Journalism
- In simple words, Mass Media is a Medium that has the potential to reach a mass audience.
- It is a versatile group of digital media technologies that reach the mass audience via communication.
- The main goal of Mass Media is a transaction of information to its audience via its various mediums.
- BMM is a graduation course in Mass Media, Students who completed the12th standard can apply for BMM.
Hello Readers! In this segment, we are going to have a detailed analysis of the BMM and BMMJ courses in this article. BMM stands for Bachelor of Mass Media, In this article, we will cover all important aspects of this course such as – who can apply, BMM course duration, Eligibility criteria, Colleges, Fee Structure UG courses, PG courses, Career scop, Job opportunities, BMM entrance exam and Salary of Mass Media employee.
- Overview Of BMM Course –
- What is BMM?
- BMM Eligibility
- Admission process
- Top BMM Colleges In India
- BJMC – Bachelor of Journalism & Mass Communication
- Fee Structure
- PG Courses
- Career Scope
- BMM: Job Profile
Overview Of BMM Course –
|Course Name||BMM – Bachelor of Mass Media|
|Course Field||Mass Media and Journalisem|
|Type of Degree||Bachelor’s Degree|
|Course Duration||3 Years|
|Eligibility||12 Pass or Equivalent|
|Salary||3 To 6 Lakh/year|
|Exam Pattern||Semster wise exam|
BMM is a rising educational field against traditional courses like Engineering, Pharmacy(B. Pharm), and education(B. Ed). There are 6,214 Engineering and Tech colleges present in INDIA. An average of 29 Lakh students takes admission to engineering colleges every year. Among which around 15 Lakh students get their degree and the number is continuously increasing. However, the number of job Vacancies in Engineering is very less as compared to the graduate students present in the country, due to which unemployment is at its high in the Engineering field.
Due to unemployment in the engineering field, students are now looking for other better options and BMM is one of them.
The availability of the internet and increased popularity of social media in India shows the huge scope and importance of Mass Media Courses. The Digital Media field rising at a rapid pace and creating new job profiles and opportunities. Other mass media branches also performing well and contributing to the Digital media field.
The BMM academic courses deal with the Digital and Internet media and its related sections. If you are keen on or interest in mass media, it could be an opportunity for you!
We will discuss all job profiles and their roles in BMM Mass Media further in this article.
Mass Communication Media In BMM:
- Digital Media
- Internet Media
- Broadcast Media
- Film Media
- Print Media
- Outdoor Media
The media, which can be encoded in a machine-readable format known as digital media. Digital can be defined as data in the form of a series of digits The digital media formats include digital images, digital videos, software, social media, MP3, and electronic books.
The Internet is a more reliable and interactive medium of mass media that delivers the content to billions of people and it includes websites, blogs, podcasts, live streams, social media, Public channels (youtube), etc.
In simple words, the broadcast is providing or sending different forms of content like audios or videos to the number of audiences with the help of an electronic mass communication system. All programs that we watch on television or listen over radio are being broadcast with the help of an electronic mass communication method. All the media that uses this broadcasting service falls under the Broadcast Media such as TV channels and radio channels.
Broadcasting is also used in mobile phones to deliver content to the mass audience. The word “mass” here stands for collective or extensive. This Broadcast media field extensively needs skilled persons to meet their requirements. there are more than 850 TV channels in India that serve their content daily. Thousands of TV programs broadcast every day and each program needs a certain number of qualified mass media personals, which shows the importance of the mass media field and we can take advantage of that.
Some Giant Broadcast Media Houses in India are:
- Eros International
- Fox Star Studios
- Sony Television
- Star Network
- Zee Entertainment Enterprises Ltd.
- New Delhi Television Limited
- Asianet Communications Limited
It is a video graphical content form which includes movies, films, short films, etc. film media is a vast field, it also relates to video recording, content creation, editing, and broadcasting.
As the name says, print media is content or media printed on paper. It includes News-papers, Magazines, books, publications, printed advertisements, etc.
Outdoor media comprises billboards, signs, placards, commercial buildings, etc. many advertisers use this medium by advertising in sports stadiums and roadside banner form which is a good example of outdoor media.
- To get admission for a BMM course, students must have passed class 12th or another equivalent exam with a minimum 50% aggregate. From a recognized board or university.
- Candidates having higher scores in class 12th exam are likely to get admissions easily, as many universities have entrance exams or some of them prefer to offer admissions based on the cut-off list.
Candidates willing to do Mass Media courses can submit their applications via an online or offline method to the respective colleges. The universities conducting BMM courses prefer to select candidates on merit basis or through the common entrance exam (CET), after conducting group discussion and personal interview.
Top BMM Colleges In India
|NIRF Ranking 2019||Institute Name||Admission Procedure||Average Fee/Year|
|5||Lady Shri Ram College for Women, Delhi||Cut-off Based||20,000/-|
|13||Madras Christian College, Chennai||Cut-off Based||45,000/-|
|43||Kamla Nehru College, New Delhi||Cut-off Based||10,000/-|
|46||Indraprastha College for Women, Delhi||Cut-off Based||25,000/-|
|96||St. Xavier’s College, Mumbai||Cut-off Based||36,000/-|
|–||Chitkara University, Patiala||Cut-off Based||1,30,000/-|
|–||Symbiosis, Institute of Media and Communication, Pune||SIMC Entrance Exam||2,00,000/-|
|–||KJ Somaiah College of Arts and Commerce||Cut-off Based||35,000/-|
|–||Ramnarain Ruia College||Cut-off Based||30,000/-|
|–||Wilson College||Cut-off Based||25,000/-|
The BMM syllabus cover all basic requirements of mass media job personals, However candidates can go for any specialization like Film Making, Public Relations, Advertisement, Journalism.
A Semster wise Syllabus of a BMM course is given below
Semester – I
- Effective Communication Skills – I
- Fundamentals of Mass Communication
- Introduction to Computers
- Landmarks to 0th Century World History
- Introduction to Sociology
Semester – II
- Effective Communication Skills – II
- Political Concepts and Indian Political Systems
- Principles of Marketing
- Introduction to Psychology
- Principles of Management
- Introduction to Literature in English
Semester – III
- Introduction to Advertising
- Introduction to Journalism
- Introduction to Public Relations
- Introduction to Media Studies
- Introduction to Culture Studies
- Introduction to Creative Writing
Semester – IV
- Mass Media Research
- Organizational Behavior
- Understanding Cinema
- Radio and Television
- Advance Computers
- Print Production and Photography
Note:- In the last two semesters, semester V and semester VI students have to select one of the two specializations, Advertisement or Journalism.
Semester -V (Journalism)
- Indian Regional Journalism -I
- Journalism and Public Opinion
- Building Brand and Reporting
- Feature and Opinion
- Newspaper – Magzine Making (Project Paper)
Semester -V (Advertising)
- Brand Building
- Consumer Behaviour
- Advertising in Contemporary Society
- Media Planning and Buying
- Advertising Design (Project Paper)
Semester -VI (Journalism)
- Business and Magazine Journalism
- Internet and Issues in the Global Media
- Broadcast Journalism
- News Media Management
- Contemporary Issues
- Press, Laws, and Ethics
Semester -VI (Advertising)
- Agency Management
- Contemporary Issues
- Advertising and Marketing Research
- Financial Management for Marketing and Advertising
- The Principles and Practice of Direct Marketing
- Legal Environment and Advertising Ethics
BJMC – Bachelor of Journalism & Mass Communication
There are other advanced courses like BMM in the field of Mass Media and BJMC is one of them BJMC stands for Bachelor of Journalism and Mass Communication.
BJMC is a specialized course in the field of Journalism and Mass Communication which is structured on the basics of Journalism.
BMM Vs. BJMC
The Fee structure for the BMM course varies from college to college. The tuition fees of any college depend on the type of college and nature of learning applied for. Some factors are –
- Type of college – Government or Private
- Nature of Learning – Regular, Part-time or Distance learning course
- Status and Rating of College
Considering the basic aspects of the course and college, the average fees could be ranged in between Rupees 65,000 per Annum. Private Institutes charge higher while Government institutes charge lower Fees.
Other than tuition fees there could be some other expenses like hostel fees, Exam fees, Library, Sports, Travel expenses, etc.
After completion of BMM, one can go for post-graduation courses in Mass Media. Some PG courses are mainstream courses such as PG in Mass Media and PG in journalism while some PG courses are not directly related to the Mass Media such as PG in MBA.
List of PG Courses after BMM –
- Master of Journalism and Mass Communication
- Master of Mass Media
- Master of Digital Media
- PG Diploma in Mass Media courses
- PG Diploma in Management courses
There are different job options present for BMM graduates. Normally BMM graduates especially freshers use to work for Advertising Firms, PR Firms, Media, and Publishing Houses but there are some other opportunities for them, and here is the list is given below.
- News Reporter
- News Analyst
- Freelance Writer
- Radio Jockey
- Video Jockey3
A BMM fresher can start his/her career in the job profiles mentioned earlier where he/she can get an annual package of Rupees 1.6 – 3.0 LPA in the beginning, however, after working some time for them and having adequate experience and skills in this field candidates can get handsome package ranged from Rupees 4.0 to 7.0 LPA
BMM: Job Profile
A journalist is a news reporter who gathers information from his trusted sources or himself, analyzes the authenticity of the information, and presents it to the audience in an ethical, and unbiased manner. Journalists also report on current events, articles, social issues, and influence the public.
An editor is a person who reads an article or stories and refines it. an editor is responsible for cross-checking the facts about information he is publishing. Editors are required in various industries such as Media houses, Magazines, Newspapers, Publication houses, and Book publications editors are also responsible for mistakes like Grammer, and punctuation.
A photojournalist is a skilled photographer who clicks photos, edits, and presents images as a visual story to convey their message. They are skilled at evaluating and communicating stories through Image format.
News Reporters are also known as field journalists. Who gathers news and information and communicate it with their media house. Most of the time reporters report live events like sports matches or press conferences. News Reporters work at remote places to provide regional news, Interviews, and event information.
News analysts analyses and check the authenticity of news collected from various sources and also known as newscasters. News Analyst some time act as a News Anchor.
A columnist is a person who writes a series of articles in a newspaper or magazine daily or weekly basis. Columnist usually analyses any particular topic and put their opinions in front of the audience. Columns can be seen in newspaper, magazines, publications, and blogs it is a form of short summary of any topic. The columnist writes columns on trending topics, Politics, Regional Events etc.
A correspondent could be a journalist, commentator, reporter, an agent, or a freelancer, a usually an on-field reporter who contributes his reports to a news channel or publication. Correspondents are not necessarily an employee of the news channel or publication.
A proofreader is a person who assures clean and mistake proof content to the audience. proofreader cross-checks content for any grammatical, typing, spelling, syntax, and formatting errors and corrects it before publishing the content.
Freelance writers are independent content creators and working at their own. Freelance writer produce any written content required for their clients and sell it to them.
Private Firm – The starting salary of a BMM degree holder could be in between Rupees 20,000-35,000 per Annum in a private firm.
Government Firm – Starting Salary offered by government firm is based on the pay scale and grade decided by govt. and varies in between Rupees 30,000-40,000 per Annum.
However, The starting salary also depends upon the following Factors:
- Institute from which an applicant has completed the course.
- Job Location
- Profile of the employer
- Qualification of the applicant (UG/PG)
- Additional Courses Done by the applicant ex. MBA, Graphics Designing, etc.
What is better BA or BMM?
BA in journalism is a 3-year degree course and BMM is a 3-year Mass media degree course, both the courses look the same but the BMM is an advance and career-oriented program which has a wide range of job opportunities that is why BMM is a better choice.
What are the jobs after BMM?
BMM has quite a large reach in case of jobs in the field of mass media, communication, and journalism
Job opportunities after BMM –
1. Journalism, it includes job profiles such as News Anchor and News Reporter.
2. Radio Jockey
3. Vedio Jockey
4. Advertisement Agencies
5. Film making
6. Freelance Writer
8. Public Relations
9. Editorship in Publication Houses
Can I do BMM after 12th arts?
A 12th pass candidate from any of the arts, science, and commerce stream are eligible for the course of BMM and can get admission through entrance exam in some colleges or direct interviews in other institutes.
What is Mass Media Degree?
A mass media degree is a Bachelor’s degree in Mass Media, this degree generally includes forms of Media and communication roles in the mass media, Communication, and Journalism field.
What is the eligibility for a bachelor of mass media (BMM)?
To apply for the BMM admission candidate should be at least 12th pass (10+2) or any equivalent course from a government recognized board or university. candidates from any stream i.e. Arts, Science, Commerce can apply as all the streams are valid for this course.
Is BMM is a good career option?
BMM is a field of Mass Media and journalism which itself has tons of job opportunities, In addition to that BMM is a career-oriented course, which trains and put all the required skills into the candidate
Also, Read Jobs after 12th –